Every street has a story
Black cab driver
Learn the Knowledge. Know the shortcuts. Your next fare could change everything.
Your possible next chapterRoll the dice.
Who will you be in London? Footballer, cab driver, royalty. You only live once.
A multiplayer life simulation.
Same city. Different destinies.
Life doesn't run on a timetable.
A glimpse of the lives we're imagining. From palace gates to the night bus, your decisions and unexpected turns could take you anywhere.
From the villa to your feed
Reality TV influencer
A Love Island spin-off, a surprise following, a very public life. Fame comes with a catch.
Behind the palace gates
Unexpected royalty
Born into a royal family. A title opens doors — but who gets to write your story?
Big ideas. Bigger expectations.
Oxford student
An Oxford place and a London adventure. The degree is only the beginning.
An unlikely new chapter
From homelessness to millions
Start without a home. Find your footing, build your network, and dream of a different life.
High stakes in the Square Mile
Canary Wharf banker
Early Tube. Late deals. Chase the bonus — and try not to miss the last train.